CherryStars Agency


About Us

Cherrystars Agency is a unique, vibrant and exciting London based children's agency representing diverse and talented children in Film, Television, Stage, Voice Over, Print and Commercials.

Founded in 2010 by actresses Sharon Cherry Ballard, and Amy Louise and later joined by fellow actress Victoria Fitz-Gerald, the agency has established itself in the industry as a hub for exciting and diverse young talent.

Sharon, Amy and Victoria have worked extensively on screen and stage and take a very hands on approach with coaching and managing their clients giving them a safe and guided start to their careers. The success of the agency is testament to this.

"Having successfully built our own careers, we understand all the ins and outs of the industry! We have great relationships with casting directors, directors and producers who trust us and who are only too happy to consider our clients for work in all areas of the industry" - (Amy)

"We have many years teaching experience in all areas of the industry. Our classes are run at ‘The Brit School of Performing Arts’ and the school has attracted such raw and diverse talent. Having a background knowledge of our students capabilities from their training with us makes it so much easier to suggest the strongest candidates for any job" - (Sharon)

"With our combined understanding and knowledge of the industry we are able to guide and navigate our clients and their families through what is both a unique and wonderful industry! From guidance on auditions, right through to doing the job, our clients can trust that there is always a friendly voice to answer any questions and concerns." - (Victoria)


Amy Louise: Amy Louise has worked extensively in Television, Theatre, Film and Voice over. Most recently she can be seen as Gideon in 'Legends of Tomorrow' for the CW network and also as Gemma Franklin in 'Scorpion' for CBS. Theatre includes leading roles in Rock of Ages, Footloose, Jersey Boys and Cinderella. Amy also teaches around the world, be it acting, singing or dance workshops for young children, or training students at professional colleges.

Sharon Cherry Ballard: Sharon has had a varied career in the entertainment industry. She has worked extensively on screen and stage and more recently as a producer. As an actress she has worked on some of the UK’s most popular TV shows including BBC’s Sherlock, Eastenders and Good Omens.

Sharon also founded Cherrystars Performing Arts school at The Brit School which has trained hundreds of young children predominantly from BAME backgrounds.

Victoria Fitz-Gerald: Victoria’s experience in the industry is as both an actress and a TV presenter. On stage, she has played leading roles in Romeo and Juliet, Much Ado About Nothing, Season’s Greetings and Peter Pan. On screen she has performed in Channel 4 Comedy NYE Spectacular, The Royals and 50 Ways to Kill Your Lover. As a TV presenter Victoria has worked on a number of live TV channels both internationally and in the UK, as well as presenting interviews and training videos.